Tammy Icelles

From the warehouse floor

Tammy began her career at Spartan Stores in inventory control before moving into operations management. She later joined Provia Software, where she trained teams on warehouse management systems (WMS) before moving into designing and implementing systems for distribution centers. These experiences gave her a firsthand understanding of how operations work, from the people on the floor to the technology and processes supporting them.

Sales, partners, and global programs

She spent 12 years with Vocollect and Honeywell, beginning in implementation and business consulting before moving into sales, channel operations, and global program leadership. She developed the implementation methodology Vocollect adopted company-wide, which was subsequently adopted by two acquiring companies. She also led Honeywell’s Partner Empowerment Program, supporting 338 partner companies worldwide. Her work earned several company awards, including President’s Club for Top Sales Globally in two consecutive years.

Robotics and warehouse automation

At 6 River Systems, later acquired by Shopify, she worked with operations leaders on robotic picking and warehouse automation. In every role, she saw the same thing: well-designed processes, often built on surprisingly simple changes, shape how a business performs and its ability to scale.

Why Ruby Cape

After building a successful corporate career, she founded Ruby Cape in 2021 to put that experience to work helping growing companies achieve their goals. Her consulting work has included developing sales methodologies and training programs, creating a go-to-market strategy for a new product, designing and leading CRM implementations, improving estimating and job-costing processes, supporting complex warehouse automation accounts, and preparing a company for acquisition.

Friends know she can’t switch it off. Wherever work is happening, in a restaurant, a store, a warehouse, she notices how the place runs: what makes it smooth, and what would make it better. She’s as quick to admire an operation that works as she is to spot one that doesn’t. And she has turned down projects when what she was asked to implement wouldn’t have improved the client’s operation.

About Ruby Cape