Operations consulting for growing companies ready to scale with less effort and more profit
Hustle got you here.
Structure takes you further.
What got your business this far was hustle, good people and a lot of know-how that was never written down. That only scales so far. Ruby Cape turns “making it work” into making it run, with clear, repeatable processes your team can follow and your business can build on.
How Growing Companies Benefit
Sales & Revenue Operations
Make revenue more predictable and easier to grow. Build clear sales stages, ownership, handoffs, CRM requirements, reporting, and management routines your team can execute consistently.
Process & Workflow Improvement
Spend less time and money on rework, delays, and workarounds. Replace fragmented, owner-dependent work with defined workflows, decision rights, system controls, and management routines your team can sustain.
Enablement & Training
Get people productive faster, with fewer costly mistakes. Prepare employees, customers, vendors, and partners to perform required work through role-based training, practical tools, reinforcement, and adoption measures.
Compliance Operations
Meet customer and vendor requirements on time and protect the business that depends on them. Organize customer, vendor, contractual, and compliance requirements through clear ownership, evidence, tracking, portals, renewals, and escalation controls.
Why Ruby Cape
Meet Tammy Icelles
Ruby Cape is led by Tammy Icelles, an operations designer with 30+ years of experience creating, fixing, and running the processes behind sales, channel programs, service, implementation, and growth. She helps growing companies turn informal work into operating structure that scales with the business.
- At Honeywell, earned President’s Club, Top Sales Globally, two consecutive years
- At Vocollect, wrote an implementation methodology adopted company-wide and used through acquisitions
- Enabled resellers globally by leading Honeywell’s Partner Empowerment Program
- For Cequent, cut serialized pallet picking time in half; overall productivity rose 40%
- For a Victoria’s Secret distribution center, cut picking errors by 90%; halved new-hire ramp-up
Proven at any scale
We build processes that help growing businesses scale with confidence, using methods already proven inside Fortune 500 companies. You get enterprise-level thinking, sized for where your business is today and where it’s headed.
Experience that carries over
Whether your business makes, moves, sells, or services, we’ve built and fixed processes across many industries. The fundamentals carry over to any growing business.
Change that sticks
Change management is built into every engagement. We plan how your people will learn, adopt, and stay with the new way of working, right alongside the process itself. Ruby Cape leads the change. Your team owns it.
Not sure what’s holding your business back?
That’s normal. Most owners feel the drag long before they can name the cause. Let’s start with a simple conversation about where things feel stuck and figure out what’s really going on.