Operations consulting for growing companies ready to scale with less effort and more profit
Hustle got you here.
Structure takes you further.
What got your business this far was hustle, good people and a lot of know-how that was never written down. That only scales so far. Ruby Cape turns “making it work” into making it run, with clear, repeatable processes your team can follow and your business can build on.
How Growing Companies Benefit
Not sure which one you need? No worries. Bring us the problem, and we’ll help you find where to start.
Sales & Revenue Operations
Revenue you can count on.
- Clear sales stages everyone follows
- Forecasts built on facts, not guesses
- Pipeline visibility without chasing reps
Process & Workflow Improvement
Work that moves without you.
- Fewer workarounds and dropped balls
- Clean handoffs between teams
- Steps anyone can pick up and follow
Enablement & Training
Faster ramp-up, fewer mistakes.
- Training built around the real work
- Skills people can put to work
- Support when processes or systems change
Compliance Operations
Compliance without the scramble.
- Clear owners and deadlines
- Records ready for audits and reviews
- Checks built into daily work
Working with us
We keep it moving
Your team has a business to run, so we plan the work, manage the project, and keep it on track. Your process owner is our main contact and subject matter expert. You make the key decisions.
Real Life
So… Where Are We on That Deal?
One client’s leaders used to ask every rep, every week. Now one monthly call answers it, and leadership gets back more than 80 hours a month.
Why Ruby Cape
Meet Tammy Icelles
Ruby Cape is led by Tammy Icelles, an operations designer with 30+ years of experience creating, fixing, and running the processes behind sales, channel programs, service, implementation, and growth. She helps growing companies turn informal work into operating structure that scales with the business.
- At Honeywell, earned President’s Club, Top Sales Globally, two consecutive years
- At Vocollect, wrote an implementation methodology adopted company-wide and used through acquisitions
- Enabled resellers globally by leading Honeywell’s Partner Empowerment Program
- For Cequent, cut serialized pallet picking time in half; overall productivity rose 40%
- For a Victoria’s Secret distribution center, cut picking errors by 90%; halved new-hire ramp-up
Proven at any scale
We build processes that help growing businesses scale with confidence, using methods already proven inside Fortune 500 companies. You get enterprise-level thinking, sized for where your business is today and where it’s headed.
Experience that carries over
Whether your business makes, moves, sells, or services, we’ve built and fixed processes across many industries. The fundamentals carry over to any growing business.
Change that sticks
Change management is built into every engagement. We plan how your people will learn, adopt, and stay with the new way of working, right alongside the process itself. Ruby Cape leads the change. Your team owns it.
Not sure what’s holding your business back?
That’s normal. Most owners feel the drag long before they can name the cause. Let’s start with a simple conversation about where things feel stuck and figure out what’s really going on.
30 minutes. Nothing to prepare.